Wednesday 8 March 2017

Market of Android, iOS and windows mobile phones



We live in the age of the internet. With technology the way we use our devices have changed drastically too. In only about a decade back, our mobile phones were mainly used for calling or sending SMS. The android & iOS technologies have totally revolutionized the way we use our mobile devices today. 

We can now hardly imagine our lives without our Smart phones or Tabs. The way we work, get entertained or socialize have undergone a sea change. The social media platforms like Facebook, Whatsapp totally dominate the way we socialize and communicate with friends or relatives. 

The market for mobile devices and Android, iOS and Windows mobile phones are at all time high. With the Telecom operators fighting it amongst themselves, it is clear that the customer is here to gain from the severe competition.

HTSM is one of the leading Mobile App Development Company in Kolkata at very affordable rates. So we thought it to be appropriate, to explore the market for android, iOS and Windows mobile phones in India. 


We will also male you aware as to why you need the right Mobile apps to boost your business in the current scenario. 

Smart Phone market in India

According to media reports India registered 109.1 million units of Smartphone shipments with a marginal 5.2 per cent annual growth in 2016. This was reported by a market research firm International Data Corporation (IDC). 

Over all the Chinese players led the pack. In the fourth quarter of 2016, Smartphone shipments reached 25.8 million units. So it is clear that the Smart phone market in India is huge. The penetration of these latest devices in India in recent times has been phenomenal. With almost every other person carrying a Smart phone. 

Thus with it the demands for mobile based platforms like android, iOS and windows have risen sharply as well. In case you are to survive the fiercely competitive market of today you must have well designed mobile apps and with it mobile optimized web sites.

Why have Mobile apps for your business?

In recent times studies are showing that by 2020 most of the devices like desktops, laptops and other traditional ones would be replaced by mobile devices. The internet trends are shifting steadily. You need to be t up to date with the latest ones you would lose out to competition. Right now mobile is the way to go. 

Mobile Apps can generate mobile traffic, increase sales, and it can even spur up customer engagement. It would provide you a definite edge over your competition. In fact studies in the field show that 57% of mobile users will abandon your website if it takes more than 3 seconds to load. 

Your shopping cart must be optimized for mobile devices. Failing this it is likely that 30% of your potential customers will abandon a purchase.

Monday 6 March 2017

Demand of Web development and design in 20 century



One of the greatest advancements made in the field of technology in the current century is the development of the internet. It has totally revolutionized the way we live today. Be it working, banking, shopping, entertainment or socializing with the World Wide Web everything has gone through a dramatic change in ways we could hardly imagine even about 2 decades back. Today anything you want is just a click away. 

As a result most businesses want to get on the internet.  The booming growth of the internet has also led to cut throat competition. A website is your businesses identity on the internet.

The importance of Website designing and development in current scenario

The quality of high quality website to survive the cut throat competition is of prime importance. The increased competition on the internet has meant that the expectation levels in terms of graphics and user friendliness had grown with and thus the demand for the professional web designing and web development has grown by many times in the recent future.


The most important elements in web designing and web development you need to consider

A recent study shows that the appearance of the website determines about 60% of its overall success. Thus in terms of website design proper colour schemes are very important for right web designing. Apart from this the right fonts, titles are all important for your website design. The proper spacing too is important as it ensures that the web pages do not appear too cluttered. Besides relevant content in terms of texts, graphics and videos need to be relevant. The USPs of your business or services you offer need to be highlighted as well.
But a professional website is not about how good your website looks. 

There are many other factors as well. The user friendliness is very important. Easy  navigability needs to be ensured for user-friendliness. The user must be able to access the information he or she is looking to access easily. Besides the Search engine friendliness is another key element of any website. In order to ensure higher internet traffic into your website, your website must rank high on the Search Engine Result pages (SERP). Each web page must also have the "Call To Action", for having sufficient amounts of conversions against the traffic coming into your website.

The landing page too must be sufficiently optimized and pass the "3 minute litmus test". this is that it should be able to convey  1. Who you are? 2. What you do? 3. What Benefit the visitor can get? 
Your website also be mobile responsive. As more and more people access the internet over mobile devices your website must be mobile responsive. 
To conclude we can say that the demand for the professional web designing and web development is likely to grow steadily in the future. 

The reason is that internet is the future of business. Not only must your website be professionally designed and developed but it must be ready for the future too. In terms of technology Artificial intelligence and Virtual reality are the technology of the future. So you must be ready on all fronts. 
In case you are looking for the best web designing, web development or mobile apps in Kolkata then you must get in touch with at HTSM . We are the leaders in the field. To know more please visit our website