We live in the age of the
internet. With technology the way we use our devices have changed drastically
too. In only about a decade back, our mobile phones were mainly used for
calling or sending SMS. The android & iOS technologies have totally revolutionized
the way we use our mobile devices today.
We can now hardly imagine our lives
without our Smart phones or Tabs. The way we work, get entertained or socialize
have undergone a sea change. The social media platforms like Facebook, Whatsapp
totally dominate the way we socialize and communicate with friends or
relatives.
The market for mobile devices and Android, iOS and Windows mobile
phones are at all time high. With the Telecom operators fighting it amongst
themselves, it is clear that the customer is here to gain from the severe
competition.
HTSM is one of the
leading Mobile App Development Company in Kolkata at very
affordable rates. So we thought it to be appropriate, to explore the market for
android, iOS and Windows mobile phones in India.
We will also male you aware as
to why you need the right Mobile apps to boost your business in the current
scenario.
Smart Phone market in India
According to media
reports India registered 109.1 million units of Smartphone shipments with
a marginal 5.2 per cent annual growth in 2016. This was reported by a market
research firm International Data Corporation (IDC).
Over all the Chinese players
led the pack. In the fourth quarter of 2016, Smartphone shipments reached 25.8
million units. So it is clear that the Smart phone market in India is huge. The
penetration of these latest devices in India in recent times has been
phenomenal. With almost every other person carrying a Smart phone.
Thus with it
the demands for mobile based platforms like android, iOS and windows have risen
sharply as well. In case you are to survive the fiercely competitive market of
today you must have well designed mobile apps and with it mobile optimized web
sites.
Why have Mobile apps for your business?
In recent times studies
are showing that by 2020 most of the devices like desktops, laptops and other
traditional ones would be replaced by mobile devices. The internet trends are
shifting steadily. You need to be t up to date with the latest ones you would
lose out to competition. Right now mobile is the way to go.
Mobile Apps can
generate mobile traffic, increase sales, and it can even spur up customer
engagement. It would provide you a definite edge over your competition. In fact
studies in the field show that 57% of mobile users will
abandon your website if it takes more than 3 seconds to load.
Your shopping
cart must be optimized for mobile devices. Failing this it is likely that 30% of
your potential customers will abandon a purchase.